I help brands and companies choose short-term tactics and long-term strategy for online communications. We choose the right mix of social media programs and emerging technology to build their site based on a deep consumer, cultural and brand understanding. I play a strong role in a group thinking of how to best use a brand’s online presence, creating integrated multi-media campaigns.

I use my understanding of digital media principles and traditional media strategy to move communications beyond details of execution and tactics. I help make social media principles a part of the management function- combining data, research, PR and creative execution to target consumer while getting business needs met.

I am an up to date participant in and experienced in emerging technology trends and strategy with a background in multi-media creative management, traditional advertising, and global branding.

I have a niche expertise in healthcare and wellness online branding for mature ePatients. With two years of qualitative and quantitative research on social media uses in healthcare targeting those over the age of 65, I am familiar with the nuances of the online healthcare market.